A Different Taste

Many coffee drinkers have a taste for a particular good cup of coffee, but what differentiates between many of the likes people enjoy is merely enticement. The reason why Starbucks is the most well-known and liked coffee shop in America is because its a corporation and they pride themselves in developing certain drinks that cater to the mainstream coffee lovers across the globe. With their enticing ads and modern micro-managing customer service, its hard not to want to go to Starbucks and get what you 'want'. They are perfectionists when it comes to how they make their drinks. Its no wonder they are successful. However, I happen to find that Starbucks as one of the largest food/drink industries of our time has made other good small coffee shops fall on the wayside, therefore subjecting really hardworking small business owners to fall under the guise of the Starbucks goddess. I wonder though, if times of change is vastly approaching.

While managing a small new coffee shop, this position has made me realize how priceless it is to be apart of a non-corporate business and have the opportunity to help develop Coco Bean Cafe's mark in the world. There's something really special about having that freedom to be along side some amazing owners of this place and even have my ideas considered. This would not even be possible if it were a large coffee corporation. I was just having a conversation with someone about coffee corporations, and she was saying working for a corporation is completely different because they treat their staff members like robots. It made me stop and think how damaging this is. It's necessary as a manager to make sure the employees are doing their job. However, there is s a fine line between treating them like robots and treating them like humans who have responsibilities. Maybe the whole idea behind corporate industries is that inhumane performance is expected. But perhaps that is just my perception.